About OnlyFacts and data collection methodology

What the database is about

OnlyFacts is a business database for the iGaming industry, created by us at 4H Agency, a consulting company working with payment, analytics, and regulatory matters in the gambling business.

The database was founded by 4H Agency CEO Ilya Machavariani, Head of Special Projects Nadin Lakhbabi, and Head of Analytics Stanislava Yautodzyeva. By combining our consulting experience and many years of expertise in analyzing international markets, we created a product that brings fragmented industry information together in one place and turns it into a convenient working tool.

OnlyFacts is primarily focused on online gambling and is intended for companies and individuals who need to quickly understand how a specific market works: what rules apply in the country, which verticals are available, what restrictions exist, and which factors actually affect the activities of local stakeholders.

Our database will be useful to operators, providers, affiliate teams, payment solutions, consultants, aggregators, KYC services, and other companies considering entering new markets or wanting to monitor changes in countries where they already operate.

Key OnlyFacts content blocks

Country news

We manually search for and upload only the most relevant updates affecting the industry and key stakeholders: operators, affiliates, payment providers, and B2B providers.

General country information

We collect basic market parameters: economic data, industry structure, level of digitalization, population, and other figures that help quickly assess a country’s potential.

Insider country analytics

The most valuable layer of the database, where we share our internal market analysis, data from partners and professional contacts in different countries, as well as practical experience working in specific markets.

Country regulation

We systematize legislation and analyze the licensing regime for the online segment: licenses, available verticals, restrictions for operators, general tax models, and other regulatory specifics.

Update frequency

We also regularly expand the geographic coverage of the database. New countries are added to OnlyFacts every two weeks, on Mondays. We add them as the analytics are ready and based on requests from you, gradually covering key online gambling markets.

If you notice that any information in the database is outdated or requires clarification, please email us at onlyfacts@4h.agency or contact us via Telegram at @SuppFacts. We pay close attention to user feedback and use it to make OnlyFacts even more accurate and useful for the industry.

Methodology

All country pages in OnlyFacts are built according to a single methodology. We use the same analysis structure for each jurisdiction so that users can quickly navigate the information and compare markets.

OnlyFacts platform provides four user roles: operator, affiliate, payment provider, and B2B provider. Depending on the selected role, the way sections are displayed may change to make it easier for the user to work with the information most relevant to them. The database content remains the same; only the order of sections and the logic of their display change.

4H methodology for assessing market size

This is an analytical model that we use to obtain a comparable and logically justified estimate of the gambling market size (GGR). The methodology is intended to provide a reference point and an understanding of market scale and is recommended for use in the context of other available data, sources, and qualitative analysis of the specific market.

The calculation is based on a step-by-step assessment of the economic potential for gambling. The formula is based on determining income available for gambling (the amount of income available for gambling), based on the country’s GDP, the labor share percent of GDP (the share of wages in GDP), and the relevant population base (the working-age population share with different levels of gambling involvement). The result is adjusted by the share that the population base spends (the share of population spending on gambling, usually 3-5%, but potentially higher in mature markets). Final market size is calculated as the difference between all bets (total funds spent on gambling) and all payouts (winnings and returns to players).

The calculation results are sensitive to a number of market variables, including the actual share of gambling expenses, the level of population participation, and the gender structure of players, which may differ significantly in countries with specific religious, cultural, or social characteristics. Due to differences in approaches and the level of detail of models, the final values may differ from estimates published by other sources.

In our calculations, we rely on data from official sources that is current and available at the time of the assessment. In some cases, when the labor share of GDP is not available in national statistics, this indicator is supplemented with data from publicly available economic sources or calculated by us based on available macroeconomic parameters.

Overall, the 4H market size methodology is intended to be used as an analytical tool and reference point for obtaining a structured and comparable estimate of market scale, which should be interpreted taking into account other quantitative and qualitative factors specific to the country.

Methodology for each section

Definitions and terminology

Below we provide the terms that may be unclear or that we use somewhat differently from their usual meaning.
All other expressions and generally accepted concepts (for example, GGR, certification by international laboratories, affiliates, bookmakers, etc.) are used in their standard meaning and are not explained separately. If you have any questions, email us at onlyfacts@4h.agency or contact us via Telegram at @SuppFacts.

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